Law of Social Marketing
Law of Listening
Success with social marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create information that they will listen or read about.
Law of Focus
Specialize! Do not be a jack-of-all-trades. A highly-focused social marketing strategy focused on building your brand has a better chance for success
Law of Quality
Quality trumps quantity. It’s better to have 500 online connections who interact with you and your viewers than it is to have 10,000 connections who do not interact at all.
Law of Patience
Social marketing success doesn’t happen overnight. Although it may be possible to hit it right out of the gate, but you will also need to be committed to a long haul to achieve success.
Law of Value
If you spend all your time on the social Web directly promoting your products and/or services, people will stop listening. Social marketing is a 2 way street. Focus less on your conversion rate and more on posting great content and developing relationships within your community.
Law of Acknowledgment
Think of it as like this, would you ignore someone who reaches out to you in person? Don’t ignore them online! Building relationships is the most important and most difficult part of social marketing success, so always reach out to every person who reaches out to you.